If you’re able to put together a brilliant video, it’s as good as continuously marketing your brand for free and attracting sellers constantly.Īlthough there are guidelines on the content that Amazon allows, you can also share your videos independently on your social media platforms.Įnhanced Brands with videos in Amazon Listings are better ranked. Videos are more engaging and are more likely to convince the buyer. More than 80% of customers today have watched a product video before making a purchase. Moreover, videos can be packaged (and repackaged) to answer customers’ most frequently asked questions about the products. We also know that consumers are more likely to watch a product video than read about it. Products promoted with videos have a 74% higher success rate than those promoted with pictures and text alone (source: ).95% of sellers who use videos say it has improved their sales (source: ).More than 80% of customers say they purchased a product because of videos (source: ).
The benefits of adding videos to Amazon listings are enormous. However, once you follow the regulations and guidelines, you can add videos to your listings, and it’s as easy as A-M-A-Z-O-N! Benefits of adding video in Amazon listing Some users have attempted to use videos to promote information on forbidden content and external links. Later on, we’ll look at the rules and guidelines for adding videos, but you have no rules barring videos from being added to your listing.Īmazon rather encourages the addition of videos and only wants the rules to be followed. Once your brand is accepted and in good standing, you can easily upload videos. Can you add a video to the Amazon listing?
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So, if for no other reason but the greater visibility of your product, you need to know how to add videos to your Amazon Listings. Videos can help customers come to a better understanding of how products work.Īs you already know, videos are excellent for SEO and improved ranking of your products. If you have a video that offers detailed information on the product, how it works, and answers to potential questions customers may ask, you are also doing a world of good reviews.Ĭustomers often post negative reviews when they have misconceptions about products. What’s more? Sellers who use video content have about 75% more success rates than those who don’t work for the same products. If your listing offers promotional videos, you are doing your sales a world of good because, in today’s world, at least 80% of customers want to see a video of the product before they make a purchase. They want to see as much as possible to be better informed before making purchases. But what of videos?Ĭustomers want to see more. If you already have a store on Amazon, you want to offer your customers the best experience when they visit: Well-designed pages and beautiful pictures. The human brain responds better to what can be seen visually some experts say the brain prefers videos to text at a ratio of 60,000:1! So, it makes sense to use video content to promote your products. There’s a reason why videos get hundreds of thousands or even millions of views every day.
Educationists discovered this power years ago, and learning has never been the same again. If you want to reach a larger audience, use a video. If you were given a choice to digest the information in this piece via a 2-minute video, you would ditch this article in a heartbeat.
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